Unlike incumbent competitors that collected and relied on a long set of individual choices to determine matches, Tinder centered on look.

Unlike incumbent competitors that collected and relied on a long set of individual choices to determine matches, Tinder centered on look. Tinder’s user that is gamelike enticed over looked users, resulted in quick part development, and eventually displaced industry incumbents. An analysis of this U.S. mobile app that is dating from the inception in 2007 […]